Since 2010, female-owned and Marin County, CA-based rockflowerpaper has been dedicated to creating beautifully designed, affordable products with a strong commitment to sustainability and empowering the global communities behind them. All of our products are designed in-house, and we partner with ethical manufacturers worldwide, forging lasting relationships that bring our unique fashion, accessories, and home decor to life with exceptional craftsmanship and thoughtful design. With a robust wholesale presence in over 3,000 retail stores across the U.S. and a growing e-commerce platform, we make our products accessible to customers everywhere. Driven by a mission to reduce ocean waste, our blu Collection features eco-friendly products that promote a more sustainable lifestyle. In partnership with Ocean Conservancy, rockflowerpaper has donated over $250,000 to support ocean conservation efforts, helping protect the planet for future generations with every purchase.

In 2008, amid the economic downturn, Brown University graduate Katie Smith leveraged her successful experience with her first company, Mulberry Neckwear, to found rockflowerpaper, a brand dedicated to creating beautifully designed, affordable products for women. Despite the challenging market, she partnered with Katie Blanchard, former VP of Design at Mulberry, and together they officially launched the brand in 2010. The duo traveled extensively, forming strong partnerships with ethical suppliers across China, Vietnam, Korea, India, Bangladesh, Mexico, Madagascar, Morocco, Tunisia, and Turkey. Their resilient business model, focused on building a robust international network of suppliers and a vibrant in-house design culture, enabled them to thrive even in tough economic times.

Rockflowerpaper's product line, which includes fashion, accessories and home decor, is crafted with an emphasis on quality and aesthetics. Key to their business ethos, many of their factory owners are women and fellow entrepreneurs, and these relationships have been a cornerstone of their business.

During a business trip to Vietnam, Katie and her team were inspired to take action against ocean pollution after witnessing large amounts of plastic waste on Phu Quoc Island’s beaches. This experience inspired the creation of the blu Collection, featuring products that promote a sustainable lifestyle through their functionality or the use of recycled materials. The blu Collection has become the company’s fastest-growing division.

To further their environmental mission, rockflowerpaper partnered with Ocean Conservancy and their mission to protect the ocean from today's greatest biggest global challenges, pledging a donation for every blu Collection item sold. To date, the company has donated over $250,000 to support their efforts.