How Our Partnership Began
Living on the coast in the San Francisco Bay Area, we've always felt deeply connected to the ocean. But on a business trip years ago, we came face to face with beaches heavily littered with plastic bags and bottles. The contrast between the beauty we knew and the reality we witnessed was heartbreaking.
The solution became clear: we needed to create products that were part of the answer, not the problem. We added reusable bags to our line and began searching for an organization working to clean up our oceans.
That search led us to Ocean Conservancy in 2015, and we've been proud partners ever since. Together, we've contributed over $250,000 to their vital work protecting the waters we love.
Meet Our Ocean Champions
Founded in 1972, Ocean Conservancy has spent over 50 years uniting science, people, and policy to protect our oceans. They're working globally to secure a healthy ocean and thriving planet for everyone.
What They Do:
- Confront climate change and its impact on marine ecosystems
- Prevent ocean plastics through source reduction and cleanup
- Advance sustainable fisheries that protect marine life
- Protect critical marine habitats worldwide
- Mobilize millions of volunteers through the International Coastal Cleanup (the world's largest annual volunteer effort for the ocean)
IMPACT
Where Your Impact Goes: Trash Free Seas
Your blu Collection purchase directly supports Ocean Conservancy's Trash Free Seas program, a comprehensive approach to solving the ocean plastic crisis.
The Three-Pronged Approach:
1. CLEAN IT UP
The International Coastal Cleanup brings together volunteers worldwide to remove 18 million pounds of trash from beaches and waterways annually. Every piece of trash collected is logged, creating valuable data about ocean pollution.
2. STOP IT AT THE SOURCE
Ocean Conservancy works to prevent trash from reaching the ocean in the first place through policy advocacy, community partnerships, and innovative solutions that address the root causes of ocean pollution.
3. RESEARCH FOR SOLUTIONS
Using data and science, they develop innovative, sustainable solutions for the ocean's biggest threats, from reducing single-use plastics to protecting marine habitats.
Every Purchase Makes a Difference
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EDUCATES
Each product tells the sustainability story, inspiring conscious choices in your everyday life
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SUPPORTS
We make a donation from every blu item sold that goes directly to Ocean Conservancy's programs
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REDUCES
From recycled materials to reusable design, every blu product helps reduce waste
Product Impact Examples:
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blu reusable shopping bags
- Replaces up to 1,000 single-use plastic bags
- Made from recycled materials
- Supports beach cleanup efforts
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Reusable Dish Cloths
- Replaces disposable paper towels and unhigenic rags and sponges
- Made from recycled plastic bottles
- Machine washable for years of use
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ECO SPONGE CLOTHS
- Swedish eco-cloth technology
- Replaces 17 rolls of paper towels
- Biodegradable and compostable
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BLU THREADS CLOTHING
- Made from recycled cotton
- Reduces waste
- Reduces water waste to make new cotton fabric
A Decade of Impact
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2012
Encountered beach pollution in Vietnam, sparking our mission
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2015
Launched partnership with Ocean Conservancy
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2019
Expanded blu Collection across product categories
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2023
Reached $250,000 in total donations
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today
The blu Collection represents 85% of our product line
Join the Movement
Your support goes beyond shopping. Here's how you can make an even bigger impact:
FAQs
How can I verify the donations?
We've proudly contributed over $250,000 to Ocean Conservancy since 2015. Our partnership is official and ongoing, with regular contributions supporting their Trash Free Seas program.
What makes the blu Collection sustainable?
Our blu products combine sustainable materials (like recycled plastic bottles transformed into fabric) with reusable design that helps you reduce waste in your daily life.
Can I donate directly to Ocean Conservancy?
Absolutely! Visit oceanconservancy.org to learn more about their work and contribute directly.
Which products support Ocean Conservancy?
All items in our blu Collection contribute to Ocean Conservancy's work. Look for the blu collection badge when shopping.
