woman in dress and tray with wine

West Coast Fashion: Clothing, Accessories and Home Decor

Trying to reach the effortless charm of West Coast style?


Might be difficult for many, but might not, with our exclusive collection, where each piece is a sweet nostalgic reminder of the ocean breeze and the West coastline’s sunsets.


From the laid-back elegance of our clothing line to the chic versatility of our accessories and the uniqueness of our home decor, we are your gateway to achieving that coastal vibe!

Clothing for Every Occasion

Tunics and relaxed-fit dresses are just the spirit of West Coast fashion.


Each piece is designed for comfort without compromising on style, perfect for those of you, who want to transition from a casual beach day to a more elegant evening out.

Take as a vivid example our unique dresses such as the Susana Tiered Dress . What is so special about it? The way it moves from casual to dressy with a simple shoe change. Imagine how you can wear it, belted or loose and flowing to match the mood and occasion.


The vibrant prints and diverse color palettes echo the West Coast's dynamic scenery and culture. And of course, let’s not forget that is made with 100% viscose!


Our tunic collection is just one of a kind. The incredible Melony Eyelet Tunic in White Color is a proposal that you can’t miss. It’s fresh in lightweight cotton and includes a flattering V-neck, an eyelet front and 3/4 length bell sleeves subtly edged with lace.


Accessories Play a Significant Role Too

Accessories are the exclamation points of any outfit, and our range from vibrant scarves to eco-friendly tote bags adds just the right touch of personality.


Whether you are accessorizing for functionality or flair, our pieces are crafted to complement your unique style while nodding to the laid-back luxury of coastal living.

Bringing the Coast to Your Home

From artisan-crafted serving trays to throw blankets , each item is a piece of the coast brought home, designed to create a serene and welcoming space that echoes the calm of sea waves and the warmth of the coastal sun.

Home Decor

Here, we feature items that resonate with the West Coast vibe. These pieces are inspired by the natural beauty and relaxed atmosphere characteristic of West Coast living. 

The Beach Vista 15-inch Square Tray is praised for its quality and design, featuring art licensed from global artists. It has concealed slot handles, is made from earth-friendly MDF, and is heat, moisture, and alcohol resistant.


It is safe to say that “People love our lacquer trays for their quality and wonderful designs. Each tray features licensed artwork from artists all over the globe”!


Get to know our Watermelon Party blu Dinner Napkin is an eco-friendly option made from recycled plastic bottles.


Each set includes 6 dinner napkins, designed with a vibrant watermelon pattern perfect for summer gatherings. These napkins are soft, absorbent, antibacterial, wrinkle-free, and durable, measuring 19 x 19 inches each.


Our Lemon Slices blu Kitchen napkins are crafted from high-performance microfiber from recycled plastic bottles, emphasizing sustainability. Each napkin measures 5 x 5 inches and is praised for its ultra-soft texture, quick-drying ability, and durability.


The set is part of the eco-friendly blu collection, with each purchase contributing to a donation to Ocean Conservancy, supporting their mission to protect the oceans.


Kitchen Decor

This includes beautifully designed kitchenware and accessories perfect for adding a touch of coastal charm to your home. 

A great proposal for our kitchen decor is our Lemon Slices Cotton Towels in a set of 3. What distinguishes them from others is that they are made from 100% cotton, are oversized, and have a slight crinkle that makes them super absorbent.


Don’t forget that they also make lovely gifts! 


A final proposal is our Coastal blu Kitchen Food Storage Covers are a set of 3 eco-friendly covers made from 100% cotton. They are designed as a sustainable alternative to plastic wrap and foil, being washable and reusable.


Keep in mind that they fit various container sizes!


You can scroll through all our products and choose the ones that resonate with you, the most!


Top Styling Tips for the West Coast Lovers!

  • Layering is key: Combine lightweight fabrics with versatile accessories to adapt to the ever-changing coastal weather.

  • Embrace colors and patterns: Let the vibrant hues and complex designs of our collection reflect the dynamic landscape of the West Coast.

  • Keep it sustainable: In true West Coast fashion, opt for pieces that are not only stylish but also environmentally conscious.

  • Mix and Match Textures: Incorporate a mix of textures like smooth silk and raw linen to add depth to your outfit, mirroring the diverse West Coast landscapes from beaches to forests.

  • Footwear for Every Adventure: Opt for footwear that combines comfort with style, such as chic sandals or breathable espadrilles, perfect for navigating the coastline or city streets.

  • Lightweight Outerwear: A denim or linen jacket can be the ideal companion for those cooler coastal evenings, ensuring you stay warm without sacrificing style.


With rockflowerpaper, the West Coast aesthetic is becoming a lifestyle!


What about you? Would you adopt it?

Products Featured In This Blog